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    Fresh Face: Pure Fire Pizza

    Pure Fire Pizza’s line moves fast, and no wonder — the 700˚F oven turns out pies in 90 seconds. Patrons come for the quality ingredients and variety of choices for personal pizzas, but also for the high energy level of the well-trained staff.


    That energy comes from the top — owners Tom and Diane Strauss, and George and Eleny Zeppos are excited about their second location of this fast-casual concept on South High Street. When they decided to open in the borough, Tom immediately went to West Chester University’s career development office to offer job opportunities to students.


    “It’s a great community, and we’re happy to be part of it and contribute to it,” says George. Tom and George come from different business backgrounds — George is a third-generation restaurateur who took a detour into finance before running two eateries near Reading with Eleny. Tom ran several successful outdoor adventure and equipment businesses. Diane came up with the Pure Fire business name.


    They’re also sticklers for detail. “We want people to feel good after they eat at Pure Fire — we use local, sustainable, high-quality ingredients,” says Tom.


    George’s background in restaurants means his staff provides outstanding customer service while having fun at work. “That’s one of the most rewarding things about restaurants,” he says. “You can start working young, and with the right training and encouragement, can have a great career — in this business or any other.”


    Find out more at